Unlike the self-improvement disciplines that can be self imposed, one’s orientation is not a conscious choice. Humans who are distressed at what they deem self centered motives are most likely not on the road to becoming one in the Service-to-Self. These individuals never concern themselves with such thoughts. The focus is rather on how the world, not themselves, should change, and the change is always supposed to be one that betters the self-focused individual. In fact, conscious attempts to move oneself in the direction of Service-to-Other have a negative effect, as the focus is often put upon behavior that is assumed to be Service-to-Other but in fact is self serving. The key in orientation is the true motive behind behavior, not the stated motive or even the apparent motive.